Pricing
Scoped monthly plans for membership organisations.
And a free-trial campaign for new subscription startups and member clubs, so you can see the work before you commit.
Three ways in
new subscription startups & member clubs
the core monthly partnership
multi-service, larger memberships
01/ before commissioning
Our published starting price is for a scoped engagement. To compare proposals, ask each supplier to describe the same work: the audience, campaign or journey, channels, production volume and reporting period. A lower fee attached to fewer responsibilities is a different offer.
Write down who supplies the member data, checks permissions, approves copy and publishes changes. Confirm whether platform configuration, creative production and website development are included or need a separate owner. Record dependencies before choosing a launch date.
Ask for the deliverable you will review, not only the activity being sold. For example, an onboarding project can specify the audience rules, messages, test cases and handover record. Agree the acceptance checks in the proposal; their inclusion should not be assumed from a package name.
Keep agency fees, media spend and other third-party costs on separate lines. Ask how changes to scope are agreed and what access, files and reporting definitions you receive at handover. These are commissioning questions, rather than additional contract terms on this page. Use the agency comparison guide to record each answer.
02/ plans
All plans are scoped in a short, free consultation. Prices exclude any third-party ad spend, which is yours to set.
01 / Free-trial campaign · for new subscription startups & member clubs
New subscription-based startups and member clubs can start with an initial campaign on a free trial — so you see the approach in action before committing to anything.
Ask about a free trial →02 / Most popular · from £1,500/month · the core monthly partnership
A scoped monthly plan across the services you need — acquisition, retention, engagement, strategy or content — reported against the members you win and keep.
Book a consultation →03 / Scoped · multi-service, larger memberships
For organisations that want the whole lifecycle handled — strategy through acquisition, retention and content — scoped to size and goals, priced on consultation.
Talk through scope →For new subscription startups & member clubs
The core monthly partnership
Multi-service, larger memberships
03/ what shapes your price
Four things move the number. We publish the honest floor and shape the rest around what you actually need, so you never pay for services you won’t use.
Driver 01
A single service (say retention) costs less than a full acquisition-to-content programme. You choose where to start.
Driver 02
The scale of your base and the volume of members moving through it shape the work involved.
Driver 03
How often you go to market — always-on versus a few campaigns a year — changes the monthly commitment.
Driver 04
We can lead everything or work alongside your team; the split moves the price.
04/ outside the fee
Three costs that shape a membership marketing budget, whoever does the work.
Compare the same deliverables and responsibilities using the agency buyer checklist, rather than monthly fees alone.
Ad spend is yours to set. In Google Ads you set a daily budget per campaign; a monthly figure is the daily budget × 30.4 (Google Ads Help). Qualifying non-profits can get up to $10,000 a month in search ads through Google Ad Grants.
In-house is more than a salary. From April 2026 employers pay 15% National Insurance above £96 a week for most employees (GOV.UK), and at least 3% of qualifying earnings into a workplace pension under automatic enrolment (GOV.UK).
Cadence runs on consent. An always-on email programme has to work within PECR: the ICO distinguishes individual subscribers from corporate bodies, and any customer “soft opt-in” must meet its stated conditions (ICO, guidance under review after the Data (Use and Access) Act).
Google Ad Grants · HMRC National Insurance rates · GOV.UK workplace pensions. None is part of our fee.
05/ weigh it against value
A member isn’t worth one year of dues. They’re worth every year they stay.
Estimate subscription revenue, then account for delivery costs and acquisition spend before deciding what investment the membership can support.
Your Numbers
The Result
£1,320
Gross lifetime value per member
Strong
Above the tool’s 5:1 guidance threshold. Check delivery costs and cash flow before increasing spend.
Cumulative revenue per member over 6 years
Of each member’s £220 annual value, 18% comes from ancillary spend — revenue you only capture if members stay engaged.
At 8.8:1 you are at or above the 3:1 ratio most membership bodies aim for.
Grow this number — let's chat →Fifteen minutes, and we come to you with a view — not a pitch deck.
The calculator’s 3:1 lifetime-value-to-acquisition-cost line is GlueUp’s published guidance — a vendor rule of thumb, not a research finding.
Written by Dan Keegan
06/ questions
15 minutes · video or phone
Book a free consultation and we’ll scope a plan from £1,500/month — or set up a free-trial campaign if you’re a new subscription startup or member club.
Pick a day that suits · live availability
Work with us
Book a free consultation and we’ll scope a plan from £1,500/month — or set up a free-trial campaign if you’re a new subscription startup or member club.
08/ sources
Vendor and operator sources are labelled as such.